Challenge: To design a toy package for an upcoming children’s movie that utilizes the packaging as a part of play time, using paperboard as the primary component.
We oriented ourselves with the toy market to understand the current offerings of toys, and gained insights from observations at day care facilities, and interviews with parents and child development experts. Through prototyping and iterating, we were able to validate concepts with children, making design and concept adjustments along the way.
Tools: Design Thinking, Solidworks, Artios (Structural Design Software)
- Role Design Research, User Insights, Packaging Engineering
- For Paperboard Packaging Alliance – Student Design Challenge
- Date Spring 2015